Project Overview:

This collection features four distinct logo redesigns, each crafted with the belief that a logo is more than a symbol: it’s a system of meaning. Every design began with an understanding of the client’s identity and evolved into a visual form that communicates purpose, clarity, and emotion. From The Genius Prompt on Substack to corporate and creative brands, each logo distills an idea into its simplest, most memorable shape.

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Objectives:

The objective behind every redesign was to uncover and translate the brand’s core essence through minimal, intentional design.Each project focused on:

1. Clarifying brand vision through symbolism and visual storytelling.
2. Creating designs that feel timeless, balanced, and emotionally resonant.
3. Building trust and recognition through color psychology and structured form.
4. Preserving meaning while refining visual identity for modern use.

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Scope of Work:

My process blends conceptual thinking with precise execution:

• Research & Analysis: Understanding the brand’s philosophy, purpose, and audience.
• Visual Concepting: Exploring symbolism, shape language, and composition.
• Design Development: Creating multiple directions rooted in meaning, not trend.
• Final Refinement: Polishing the selected concept into a versatile, scalable mark.

Each logo is designed to feel effortless yet deeply considered, a visual summary of what the brand stands for and the feeling it leaves behind.

By blending intuition with design logic, I created four unique marks for:

• The Genius Prompt — a Substack brand centered on curiosity, intellect, and creative thought.
• Clarity Cost — a fractional CFO and marketing company emphasizing structure, balance, and trust.
• Zeitguise Media — a cinematic marketing studio focused on originality and storytelling.
• Cannondale Bikes — a fresh take on a performance-driven, forward-moving identity.

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