A curious observer, a bit of a wanderer, someone who finds meaning in the details others might overlook. I’m fascinated by contrasts: simplicity and complexity, logic and emotion, silence and motion. If I had to borrow a metaphor, I’d say I’m a modern Steppenwolf, constantly moving between worlds, searching for balance in creation.

As a kid, I used to cut out pages from fashion magazines, not for the clothes, but for the logos. I was obsessed with how brands told stories through type and proportion. That curiosity never left; it just evolved into a lifelong fascination with visual identity and design systems.

Nature and fashion, two worlds that teach balance. Nature reminds me of rhythm, restraint, and silence, how beauty often comes from harmony rather than excess. Fashion, on the other hand, taught me that every choice, a fabric, a color, a cut, carries intention. I’m drawn to brands and environments that feel lived-in and authentic, where philosophy and design coexist naturally.

Projects with soul. I love working with people who care about what they do, founders, artists, thinkers,  anyone who believes design can carry emotion and meaning. Whether it’s a brand, an object, or a digital space, I’m drawn to ideas that stand for something.

It often starts with movement, cycling, running, or simply walking. That’s when ideas form naturally. Then comes structure: refining, editing, distilling. My process is both intuitive and precise,  art meets architecture, feeling meets logic.