Project Overview

For Bring It Back, I created a complete brand identity inspired by 70s aesthetics, focusing on nostalgia, sustainability, and emotional connection. The visual system combines vintage warmth with a modern approach, emphasizing the brand’s mission of giving pre-loved fashion a second life. The identity prioritizes recognizability, playfulness, and the symbolic theme of transformation.

Objectives

The goal was to develop a distinctive visual identity that:

• Communicates the brand’s vintage roots and sustainability values
• Balances playfulness with clarity and modern functionality
• Reflects transformation, renewal, and emotional connection
• Works consistently across digital platforms, print materials, and physical applications

Scope of Work

The brand system was built across several key components:

Logo Design

The logo incorporates the letters B, i, and B to form both the brand initials and a stylized butterfly.
The butterfly symbolizes metamorphosis—a direct reference to how vintage clothing is revived and how the customer experience transforms through discovery and reuse.

Color Palette

The palette draws from classic 1970s tones, primarily:

• Orange
• Brown

These warm, earthy colors were iconic during the era and reinforce the brand’s identity. They also communicate environmental consciousness, warmth, and trust, supporting the brand’s positioning as sustainable and friendly.

Typography System

• Logo Type: 70s-inspired, playful, readable, and unmistakably retro.
• Secondary Type: Matches the personality of the logotype and remains versatile across platforms.
• Body Type: Clean, modern, and highly legible in both digital and print formats to support clarity.

Mockups

The mockups demonstrate that both the logo and typography are scalable, recognizable, and visually adaptable across product tags, packaging, posters, and digital media.

Social Media Direction

Bring It Back’s social presence uses 1970s-inspired imagery and layouts, creating a strong, cohesive visual identity. The posts resemble vintage ads while avoiding an outdated feel, achieving a balance between:

• Information
• Aesthetics
• Emotional connection

The result is a memorable, engaging brand language that resonates with an audience drawn to sustainability, nostalgia, and fashion.

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