Project Overview:

For Clarity Cost, I defined the company’s brand identity entirely from the ground up, implementing my 4-step Problem-Solving Design Cycle throughout the process. The goal was to create a modern, trustworthy, and functional visual language that reflected the company’s dual focus on financial consulting and marketing strategy.

The foundation began with a comprehensive moodboard that established the visual tone, followed by color palette development, font selection, and the design of a distinct logo system.

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Objectives:

The main objective was to give Clarity Cost a clear and consistent brand identity that visually communicates its professionalism, reliability, and innovative thinking.Through color, typography, and form, the design aimed to:

1. Reflect the analytical yet human nature of the company’s services.
2. Establish trust and clarity through clean, minimal design.
3. Create a visual identity versatile enough to work across digital, print, and presentation materials.

Scope of Work:

The design process included the following deliverables:

• Moodboard Development: to identify the tone and emotional direction of the brand.
• Color Palette Creation: the final palette featured blue, green, and white tones, chosen to symbolize stability, growth, and clarity.
• Typography System: a heading font that is bold and straightforward in all caps, paired with clean subheading and body fonts optimized for digital use.
• Logo Design: a defined logo system reflecting balance and precision.
• Brand Application: guidance on how the visual system extends into digital and marketing materials.

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This cohesive system allowed Clarity Cost to present itself with confidence, consistency, and a clear visual identity that resonates with its audience.

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