Project Overview

For Bottleneck, I developed a complete brand identity rooted in a literal interpretation of the brand name—combining “bottle” and “neck” into a logo system that clearly reflects a modern wine company. The goal was to design an identity that feels like it could have originated in the 90s yet remains relevant and refined today.

Objectives

The identity was designed to:

• Communicate the wine-centric meaning of the name
• Blend nostalgic 90s sensibilities with contemporary elegance
• Establish a premium but approachable brand presence
• Ensure versatility across labels, packaging, and social content

Scope of Work

Logo Design

The logo visually represents both a bottle and a neck, directly tying into the brand’s name. It avoids abstraction in favor of clarity, making the identity immediately understandable. The aesthetic carries a subtle 90s influence, giving it character while maintaining modern relevance.

Color Palette

The primary color is violet, symbolizing wine, grapes, richness, and royalty. This tone—combined with black, vanilla, and off-white—creates a palette that is both striking and sophisticated. The contrasts strengthen the brand’s visual impact.

Typography System

• Logo Type: Noble, detailed, and elegant; perfectly aligned with the brand’s premium wine positioning. Both the lowercase and uppercase versions are visually refined and versatile.
• Secondary & Body Fonts: Clean, readable, and adaptable across digital and print formats while still maintaining a distinctive presence.

Mockups

Four label variations demonstrate how the logo and typography translate onto wine bottles, highlighting scalability, clarity, and aesthetic cohesion.

Social Media Direction

The social content communicates luxury without excessive flashiness, striking a balance between exclusivity and approachability. The visuals position Bottleneck as a premium brand that still feels friendly, warm, and accessible.

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